Buyers Prefer Homes
With Fiber-Optic Connections
A
ccording to a survey commissioned by the Fiber-to-the-Home (FTTH) Council, very
high speed Internet service via fiber is considered the most important amenity for a
future home purchase, among homebuyers.
The national survey by RVA LLC Market Research and Consulting shows that 82 percent
of those buyers who have had broadband service over FTTH rank it as the leading amenity
in a future home, and nearly 70 percent of those who hadn’t had FTTH say it’s the amenity
they want most in a future home.
Other amenities against which fiber-optic connections were compared included green
space or walking, jogging, biking trails; community parks and pools; 24-hour neighbor-
hood patrols; and fitness centers/clubhouses. The only thing that came close to very high
speed Internet access from a direct fiber line was green space/walking or jogging trails, with
scores of 62 percent among current FTTH users and 65 percent among non-FTTH users.
These survey results send a clear message to the real estate market: If a home for sale has a
fiber optic connection available, you should clearly advertise that fact. Fiber is a sought-after
feature among today’s homebuyers, and not every home can offer this valuable amenity.
Keep in mind that fiber-optic connections—unlike adding a pool or a deck—are an
amenity that homeowners usually can’t choose to get on their own. Most often, the com-
munications provider in a community has to decide to invest in a fiber-optic network and
bring that network to particular neighborhoods or streets. Wheat State Telephone is proud
to be bringing FTTH to all service areas by 2015.
Importance
of Landlines
Sure, wireless phones offer you conve-
nience, letting you talk from virtually
any location. What you may not realize
is that they can’t provide all of the
advantages of landline phones. That’s
why the Federal Communications
Commission (FCC) says, “A combina-
tion of landline and wireless phone
use may be the right choice for you.”
Landline phone service gives you:
•
Reliability.
You can count on constant
connections, since power outages
won’t affect your landline phone
service.
•
Safety.
911 operators receive your
exact location automatically when
you call whether you have the
capability of speaking or not.
•
Cost Savings.
Enjoy unlimited lo-
cal calling without having to worry
about minutes or extra charges.
•
Dependable Quality.
When was
the last time your landline phone
dropped an important phone call?
•
Directory Listings.
When you sub-
scribe to landline phone service,
your number is listed in the local
phone book.
•
Hometown Connection.
When you
need help, Wheat State Telephone
is close by to provide local customer
service. Plus, your communications
dollars stay here to boost our local
economy.
It just makes sense to include land-
line phone service as a part of your
communications mix.
Cornerstone Group © 2013
