Sam’s Club offers
customers a physical-online
crossover experience by allow-
ing them to pay for in-store
purchases with the store app.
Why Main Street Still Matters
espite the popularity of online
shopping, there are plenty of
reasons to continue purchasing in brick-
and-mortar stores. The most compelling
is the ability to physically see and interact
with products before buying. This is
especially useful with clothing since size,
color, and fit can’t truly be evaluated
without trying an item on. Seeing how
things like computers and appliances
function in the real world before taking
them home is also highly useful.
Direct communication with another
human is something else that can’t be
replicated online. Consumers appreciate
this aspect of shopping at a physical store,
especially when retailers use technology
to drive a more personalized experience
such as remembering customer prefer-
ences and offering customized shopping
advice and pointers to new products.
In addition, there’s nothing quite like
the satisfaction of being able to bring
an item home the same day— such as
installing your new TV and binge-
watching your favorite show that
night, or cooking up a great barbeque
for friends on a new grill that after-
noon. The bring-it-home-today factor
is an advantage over online shopping,
which involves not only waiting for
shipping but also paying for it.
Finally, shopping your city’s downtown or
the nearest mall is great for your commu-
nity because the dollars you spend there
go right back into the local economy. That
revenue helps maintain a local flavor by
selling regional items. It also enables small
businesses to hire more of your friends
and neighbors. Plus, since small businesses
tend to donate more than national chains,
it helps worthy local nonprofits to assist
more of those in need.
So, keep clicking “buy” online, but don’t
forget to also shop regularly at local
stores. Main Street is the main reason
your community is what it is.
Going shopping in the physical
world? Don’t forget these apps to
help you find the best deals!
Presents deals from
thousands of retailers, as well as
This app collects coupons,
deals, and offers from various stores
to help you plan your shopping.
Displays only deals ap-
propriate to you based on location
or product type.
Scan barcodes or do a
search for a specific item to find the
View the best deals
from a wide variety of stores.
of coupons that you can sort by
location, brand, or product type.