Business Solutions for March 2015

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6 MARCH 2015
If you’ve visited the BVTC website recently, you probably noticed some changes. The
site transformation took place over a period of several weeks, and by November
18, 2014, all the new content was live. BVTC Marketing Associate Rachel Strunk
explains the need for the change: “We found that viewers had to click too many times
to get the information they wanted. For example, finding TV channel lineups required
wading through page after page. We knew for some time that we needed a change, and
our recent acquisition of Networks Plus made it the perfect time to update.”
The entire process—from planning to going live—took just three months. The biggest
differences, notes Strunk, are, “The site flows much better now and has updated func-
tionality. It’s also more responsive, meaning it will adapt to whatever device the viewer
is using including computers, phones, and tablets. This makes it more user friendly for
anyone who wants to visit us online.”
Visitors to the updated About Us page will see that it’s actually a whole section that
includes helpful facts such as the company’s mission statement, fun bios of every staff
member, and information about the board of directors, scholarships, employment oppor-
tunities, and more.
As the most-hit page on any website and one that builds credibility, Strunk and the mar-
keting team knew the About Us page needed to be very strong. Strunk says, “We went for
a friendly, approachable tone. We wanted readers to get a good understanding of what
customers can expect from us. Finally, we wanted them to feel like they can really get to
know our people.”
Visit our About Us page at
Updated website provides useful
content and improved functionality
TIPS FOR MAKING
THE MOST OF YOUR
“ABOUT US” PAGE
After visitors see your home page, their
first question is often, “Who are you,
anyway?” That’s when they look for
the About Us page. Make the most of
yours by following these tips:
Cover the basics. At the very least,
your About Us page should contain
a listing of products and/or services,
information about what types of cus-
tomers you serve, and how long you
have been in business.
Tell your history. You want to con-
sider items like the inspiration for your
company, its accomplishments, and
how you plan to grow.
Get personal. Personal information
about your employees may be appro-
priate, particularly if their interests and
hobbies relate in some way to your
business. For example, if you own a
pet grooming business, including the
names and photos of your employees’
pets might be a nice touch.
Get philosophical. Incorporate some
of your mission statement (perhaps
revised to make it more relatable) or
business philosophy into the page.
Blue Valley’s
“About Us” Page